Joico Blonde Life

Joico Blonde Life

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.